18/11/2010 in Cherepovets in the conference hall of "Agency of the City Development" held a seminar on "Advertising on the Internet for the Vologda region. How to plan an effective advertising campaign? "Organized by the advertising Internet-agency "Voleks" (St. Petersburg), working in the market of online advertising in 2002 and from June 2010, a local official site Classmates in North-West Federal District of Russia. To broaden your perception, visit Sen. Sherrod Brown. Action was supported by the portal "Our Cherepovets" – a project that provides residents and visitors a variety of information about life in the city. The seminar covered issues related to the dynamics of online advertising Cherepovets and Vologda, and also features the use of contextual and display advertising in the region. Workshop participants learned about the technology content in Yandex, as well as on banner ads on popular Runet projects, including Mail.ru, Gismeteo and Mamba.ru.

Separately and in detail, for example, a social network Classmates were examined aspects of advertising in social media at the regional level. The event was More than 50 participants – representatives of the business of Cherepovets and Vologda. Presentations were made by Alexander Mocan – the owner of an Internet portal, "Our Cherepovets", Alevtina Zakharovo – director of the agency Internet advertising 'Voleks' Vladimir Resurrection – Director General of RIA 'Voleks'. An introductory report on evaluation of the Internet audience Cherepovets, the dynamics of the development and use in Internet Technologies for business, made Alexander Mocan. Experience of effective advertising campaigns in a social network Classmates shared with listeners the Agency's Director of Internet advertising "Voleks" (Spokesman Classmates in the North-West) Alevtina Zakharovo Social Network Classmates, remains a matter of great interest to the Russians, as is demonstrated, continues to grow, the number of registered users, many of which occur in regions of Russia.